Inspiring the next generation of athletes with the Dufour-Lapointe sisters
How P&G is helping the Dufour-Lapointe sisters keep girls in sport
P&G Good Everyday is proud to share the story of three sisters in their community. The Dufour-Lapointe sisters – Maxime, Justine, and Chloé – are all Canadian Olympic athletes who have competed in Olympic Winter Games, most recently in the 2022 Games in Beijing and earlier in Sochi in 2014 and PyeongChang in 2018.
On top of their personal dedication to competing at the highest level of sport, they have teamed up with FitSpirit since 2019 to share their love of sport and of being active with the world and with the next generation of young girls.
And now, as part of our Athletes for Good program, we are proud to announce FitSpirit will receive a USD$25,000 grant from P&G to offer its program to more girls at no cost to them. FitSpirit will help more girls stay active for life by introducing them to physical activity in a new and innovative way.
The Athletes for Good Fund is a joint initiative with P&G, the International Olympic Committee and the International Paralympic Committee that issues grants directly to the causes supported by Olympic and Paralympic athletes in their communities.
Happy Trails to You
Having started their own competitive sports careers at a young age, the three sisters, especially Maxime, remember falling in love with competitive skiing the way many do—through television.
“I loved watching world cups when I was young and seeing elite athletes,” Maxime said. “It was so inspiring.”
But a love for snow and sport wasn’t the only thing that was instilled in them as children.
“Since we were young, our mother taught us to give back,” Justine recalled.
In fact, all three directly attribute the origins of their partnership with FitSpirit to their mother, each of them reciting an often heard quote from her growing up – “Dare to dream.” And from this short phrase packed with so much meaning, three girls with talent, dedication, and bold ambitions were made. But it was also the fertile seed that marked the genesis of their FitSpirit mentorship.
Can’t Stop, Won’t Stop
Many teenage girls quit sports because of school obligations, peer pressure, physical changes during puberty, and a slew of other reasons, —but that often leaves a piece of themselves longing for that connection to sport.
“At 15 years old, girls stop doing sports because they decide they’re not good enough or want to pursue school; but from us, the message is, ‘you can do both,’” said Justine. “There’s always a solution.”
President and founder of FitSpirit, Claudine Labelle, states that the three sisters involvement is intensely gratifying and touching. They are investing their hearts to inspire, motivate and move these beautiful young people.
FitSpirit’s mission is to get “teenage girls to be active for life, creating unforgettable moments for them and building a community of inspiring and engaged people around them.” This desire to reconnect with mind, body, and sport is the heart of the charity. Instilling this confidence in girls this age is key to healthier self-esteem as they grow.
The Dufour-Lapointe sisters are also involved in a ski camp project where the emphasis is on moving your body, creating a habit, and having fun. They wanted to offer this opportunity to let young girls know that anything is possible. They want to motivate girls to continue with sports—so this camp is a safe space to explore and question. It’s good for stress relief, and it’s a great way to enjoy one of the last ski days of winter.
When asked why they are involved in these two projects, they answered, “It’s part of our responsibility, to give back. It’s just as much a gift to us as it is for the girls who participate.”
We are excited to see how the spirit of FitSpirit will change our communities and the world for generations to come.